Facebook Developer Garage - Part 1

August 7th, 2007

The Facebook developer garage came to Toronto this evening, at MARS. It's a popular event as the main presentation room is packed, and a second room is setup with an audio/video feed. Both CBC radio and CityTV News have reporters covering the event.
  • Facebook has 15 billion page views/month
  • 2400+ applications, 100 million downloads
  • This is the 1st facebook dev garage in Canada to encourage more developers to write apps on facebook

Highlights from the first presentation:

Facebook platfom
  • Canada has 10% of all facebook developers
  • Toronto is one of the top ten cities for facebook developers
  • 33 million active users!
  • 150, 000 new users per day
  • 1,700 applications with more than 100 users
  • Facebook social graph
    • Identity
    • Information
    • Social Context
  • Ninja tricks
    • More integration points == better
    • News feed is still quite important
  • Profile integration
    • Feed shows installations and application actions (add a photo, etc)
    • Recent Interactions
    • Recently Added Content
    • Social Relevancy
    • Content for expression (not consumption)
    • Timestamps are important (when did it happen?)
    • Users want to show off
  • Canvas Page Engagement
    • Keep the captive audience
    • Use social comparisons
    • Increase engagement
    • Action buttons are good == big buttons that will generate events that go into the feed
  • Lesser used integration points
    • Message
    • Composer
    • Profile actions
    • Wall
    • Share
  • Mass distribution
    • at least 75% users have installed an app
  • Feed the mini-feed
    • Primary Actions
    • Temporal
    • Include friends
    • Increase Relvancy
    • Utilize Call-to_action buttons
  • Build Apps to promote core business
    • Cross-promote
    • Interactive Cross-promotion (ex: iLike)
  • New Opportunities Virtual currency
    • incentive based actions
    • self promotion
    • social promotion
    • ex: pet someone else's pet and earn money. excahnge money to give gifts to other user's pet
    • so basically give social capital == rewards for interacting with the site
    Ad Networks
    • apps allow ad network to advertise on your app's canvas space
    • high cpm's ($20)
  • APIs on top of the API
    • ex: post on SuperWall instead of Wall
  • Metrics to think about
    • the facebook effect (aka: the slashdot effect)
    • provides dramatic traffic growth to external sites
  • Virality metrics
    • Installed base
    • Outgoing impressions
    • Conversions
  • Engagement metrics
    • repeat sessions, etc

There are more articles about the presentations listed below:

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